Leveraging Technology to Sell a Wide Variety of Vehicles
IAA’s Innovative Merchandising for Cars and More
Published January 21, 2021 - Written by Steve Muscarello
2 min read
Everyone knows IAA applies industry-leading innovation to sell total loss passenger vehicles for our insurance partners, but we also leverage our technology to merchandise and sell all types of vehicles in all conditions for a wide range of business partners. In every instance, IAA is laser-focused on doing what best serves our customers.
I’m passionate about IAA’s tech superiority and our ability to merchandise and sell vehicles. Of course, it’s no secret that IAA applies industry-leading innovation to sell total loss passenger vehicles for our insurance partners. As a market leader, IAA leverages our technology to merchandise and sell all types of vehicles in all conditions for a wide range of business partners. In every instance, IAA is laser-focused on doing what best serves our customers.
Our IAA Interact™ merchandising platform provides digital buyers with an immersive experience that mimics being physically present with the vehicle, resulting in an unmatched level of transparency and an increase in confidence (and bids) when purchasing a vehicle. IAA’s advanced digital merchandising capabilities allow us to easily create curated sales for a wide range of vehicles and equipment. That includes everything from mid-sized sedans to scooters, heavy-duty farm equipment, semi-trucks, ATVs, classic cars, pontoons and much more.
Here are a few examples of both the range of vehicles we sell and how we leverage technology to merchandise them:
Rental Rides Limited Auctions: IAA’s convenient streamlined platform for selling rental vehicles.
IAA Dream Rides™: A special IAA-curated auction that features classic, exotic, muscle and luxury vehicles.
Rec Rides®: An IAA auction that showcases power sport vehicles, featuring motorcycles, ATVs, snowmobiles, jet skis and more.
IAA Specialty™: An IAA auction dedicated to light, medium and heavy-duty equipment, featuring semi-trucks, trailers, construction vehicles, RVs, agricultural equipment and more.
These are just a handful of ways IAA uses leading-edge technology and innovation to merchandise multiple types of vehicles in every grade of condition to the benefit of our customers. Speaking of technology and innovation, there’s more on the horizon that will help further drive your returns, cycle times, ease of doing business, and customer satisfaction. I look forward to sharing these exciting initiatives with you very soon.
Until then, stay healthy and safe. And, as always, thanks for your business!
Senior Vice President, Chief Commercial Officer, IAA