The Spirit of the Season
Published November 28, 2017 - Written by IAA, Inc.
In this issue of Charity Views, we take another look at our decades of data and have some new benchmarks for you to hit this holiday season. It’s never too early to start planning for the holiday giving season, after all. But as charities ramp up holiday marketing, we should also be watching out for signs of donor fatigue. Find our best tips, a note from National Sales Director Corey Kusaba and more by downloading the issue today.