IAA AuctionNow™


IAA's bidding and buying auction platform is now digital.

In a continued effort to innovate our auction model and incorporate feedback from buyers, our successful AuctionNow™ platform has been enhanced to accommodate digital-only auctions.

(Para ver esta página en español, cambie su preferencia de sitio en el pie de página.)

Enhancements and Features


IAA AuctionNow, the enhanced digital auction platform with no human clerk or auctioneer; everything operates in an automated way, by our system.

The 3-2-1 countdown was replaced by an animated countdown progress bar, which changes in color from green to yellow to orange to red as the countdown ticks down. A new feature called 'Time Extended' automatically restarts the countdown when there is high bidding activity on a stock.

The new Digital Auction sound effects can be turned on/off using the volume toggle switch. This switch is auction-specific, you can only listen to audio from one auction at any given time. This must be turned on manually for each auction.

'You’ve been outbid!' Will be seen by anyone who was outbid while bidding is in progress.

'Reserve Off' will be indicated as soon as the reserve threshold is met or the reserve is lifted.

'You Won!' Will be seen by the winner after bidding is over.

When the highest bid doesn’t meet the reserve price for the vehicle On the Block, it will be indicated as an 'If Bid'. The orange overlay will only be seen by the high bidder. All other bidders will see a gray overlay.

'Bidding Closed' will be seen by everyone, except the high bidder, when bidding is over for a vehicle.

Frequently Asked Questions


How is our auction model changing?

For the majority of our branches, IAA will be an all-digital platform utilizing our AuctionNow technology. The platform will not have any human clerk or auctioneer; everything will be operated in an automated way by our system. The auctioneer’s voice will be replaced by sound effects and automated verbal audio effects.

Will buyers still be able to preview onsite prior to the auction?

Yes, as we shift to a more digital platform, sale and preview dates for all of our branches will remain the same.  Should there be any changes, they will be communicated internally and externally.

What if I don’t have an online account?

Setting one up is fast and easy. If you’re a registered buyer and have a buyer number, simply provide your email address to the customer service representative at any branch, or contact IAA Customer Support. For new registrations, visit IAAI.com. Use the Register button in the top right corner or download the mobile app in the App Store or Google Play.

Will buyers be able to bid online from a kiosk within the branch.

No.  Buyers will need to research, bid and buy on their own device.

How are fees managed?

All vehicles bought online are subject to our Internet Fee schedule (available on iaai.com to any logged-in bidder).

Will current auction times change?

Auctions will always start at the exact posted time on iaai.com and will always proceed exactly in order of Run # (starting with 1 and going up).

What enhancements are being made to AuctionNow?

  • All-Digital
  • Countdown
    • The 3-2-1 countdown will be replaced by an animated countdown progress bar, which will change in color from green to yellow to orange to red as the countdown ticks down. The countdown itself will be extended from 3 to 6 seconds and will always start immediately after every bid.
    • A new feature called “Time Extended” automatically resets the countdown when there is high bidding activity on a stock.
  • Reserve
    • Reserve Off” will be indicated as soon as the reserve threshold is met.