IAA's Catastrophe Response Strategy Briefs


Every weather catastrophe is dynamic and different. Timing, intensity, landfall location and population are just a few factors that determine the overall result of a catastrophe. Because weather events, such as hurricanes, have many constantly shifting variables, any response process has to be proactive yet flexible to ensure a timely and appropriate response. IAA’s Catastrophe Response Strategy provides an unmatched level of service to our customers in their greatest time of need. It comprises four key areas: Real Estate Capacity, Operational Execution, Transportation Logistics and Vehicle Merchandising.

In a 4-part brief series, IAA explores those key components that make up our catastrophe response strategy.

Brief One: Real Estate Capacity

IAA’s industry leading Catastrophe Response Strategy includes our Flexible Capacity Model allowing us to secure additional acreage where and when it is needed providing our customers ample space, efficient accessibility and close proximity to the affected area.

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Brief Two: Operational Execution

Several components create IAA’s strong catastrophe operational execution structure. These include planning and preparation, weather tracking and equipment management.

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Brief Three: Transportation Logistics

CAT Response is all about resources; being prepared by securing access to enough resources, and executing effectively by distributing the resources in sufficient quantity, where and when they are needed with the capability to manage performance.

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Brief Four: Vehicle Merchandising

We view our product and service portfolio as an extension of our catastrophe response capability. Key to our catastrophe response is marketing and selling vehicles swiftly. We leverage both our IAA Interact merchandising platform and our multiple auction channels. This ensures we can reduce selling cycle time and increase proceeds.

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