IAA Launches Buyer App For Apple Watch™
Published June 18, 2015 - Written by IAA, Inc
WESTCHESTER, Ill., June 18, 2015 — Insurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services (NYSE: KAR), and the leading live and live-online salvage auto auction company, today announced the launch of the IAA Buyer Watch App, an application customized for the Apple Watch, that enables buyers to view the status of their vehicles in the bidding process through notifications on their wrists. The first app of its kind to be adapted for wearable technology, the IAA Buyer Watch App gives buyers a quick graphical view of the status of their vehicles during the Watch and Pre-bid portions of the bidding process without having to use their mobile phones.
“IAA is proud to be the first to market for smart wearable device technology in the salvage industry,” said John Kett, CEO and president, IAA. “We have built a culture that encourages the development of innovation at an accelerated pace to be responsive to our buyers’ needs. IAA’s speed of delivery continues to improve as a result of our teams embracing agility as a philosophy, allowing us to stay ahead of the digital transformation in the business.
In addition to offering a best-in-class buyer experience for customers, the IAA Buyer Watch App adds a critical element of time saving for buyers. The watch interface shows buyers a summary of their Watch/Pre-bid vehicles and the total vehicles on their lists that are at auction on that particular day. The IAA Buyer Watch App is free for download from the Apple Watch App StoreSM.
A video demonstration of the IAA Buyer Watch App can be seen here.
Jeanene O’Brien SVP, Global Marketing and Communications
About IAA, Inc.
IAA, Inc. (NYSE: IAA) is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique multi-channel platform processes more than 2.5 million vehicles annually. Headquartered near Chicago, IL, IAA has over 3,600 talented employees and over 190 facilities throughout the US, Canada and the United Kingdom. IAA provides a broad range of services to insurers, fleet and rental companies, rebuilders, charity organizations and financing companies that dramatically reduce the cycle time of selling a vehicle with a focus on delivering the highest economic returns. Buyers have access to the industry’s most-innovative vehicle evaluation and digital bidding tools, enhancing the overall purchasing experience.
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