WESTCHESTER, Ill., March 29, 2017 – Insurance Auto Auctions, Inc. (IAA) today announced the launch of its enhanced Vehicle Details page on IAAI.com aimed at streamlining customer access to the most relevant and important vehicle information. IAA is a business unit of KAR Auction Services (NYSE: KAR) and is a leading provider of vehicle liquidation, logistics, title processing and inventory sourcing for damaged, high mileage and lower value vehicles.

The new features, which include up to 320 additional VIN details and comprehensive Hollander Interchange parts data, help customers assess vehicle value more quickly and make better-informed bidding and buying decisions. A newly unified layout and additional mobile functionality also improve the user experience.

“Delivering a differentiated customer experience through data and technology is a strategic priority for IAA,” said John Kett, CEO and president of IAA. “IAA provides our customers with rapid access to the most complete vehicle information possible, enabling them to bid and buy with greater confidence and convenience.”

The revamped page loads 60 percent faster and uses 50 percent less network data. It provides registered buyers tailored data that can be revealed or hidden depending on customers’ unique needs. The page also offers helpful tips for new buyers, easier-to-find information with less scrolling, expandable content for more in-depth selections and convenient adaptability to any device. This allows the customer to maximize their search time and more efficiently identify those vehicles on which they may want to bid.

“Our online tools are built for our customers, by our customers. Their feedback and needs are the primary drivers and designers of these enhancements,” said Jeanene O’Brien, senior vice president of global marketing, IAA. “By streamlining the Vehicle Details pages, we are able to facilitate an unmatched buying experience and deliver better information and better value.”

View the enhanced Vehicle Details page.

Become an IAA buyer today.

Media Inquiries:

Jeanene O’Brien SVP, Global Marketing and Communications

(708) 492-7328


Analyst Inquiries:

Caitlin Churchill


(203) 682-8200


About IAA, Inc.

IAA, Inc. (NYSE: IAA) is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique multi-channel platform processes more than 2.5 million vehicles annually. Headquartered near Chicago, IL, IAA has over 3,600 talented employees and over 190 facilities throughout the US, Canada and the United Kingdom. IAA provides a broad range of services to insurers, fleet and rental companies, rebuilders, charity organizations and financing companies that dramatically reduce the cycle time of selling a vehicle with a focus on delivering the highest economic returns. Buyers have access to the industry’s most-innovative vehicle evaluation and digital bidding tools, enhancing the overall purchasing experience.

Uncertainties Affecting Forward-Looking Statements

Certain statements contained in this release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and which are subject to certain risks, trends and uncertainties. In particular, statements made that are not historical facts may be forward-looking statements. Words such as “should,” “may,” “will,” “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” and similar expressions identify forward-looking statements. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Such forward-looking statements include the statements regarding IAA’s future financial and operating performance, benefits and synergies of the separation, strategic and competitive advantages, future opportunities and any other statements regarding events or developments that IAA believes or anticipates will or may occur in the future. We disclaim any obligation or undertaking to update any forward-looking statements. For further discussion of such risks and uncertainties, see “Information Statement Summary,” “Risk Factors” and “Cautionary Statement Concerning Forward-Looking Statements” in the information statement filed as an exhibit to IAA’s Registration Statement on Form 10, as amended.