IAA Interact™ Builds Trust, Encourages More Bids and Drives Returns
Merchandising Platform Lowers Bidding Barriers for International Buyers
Published February 4, 2021 - Written by Steve Muscarello
2 min read
Unmatched research tools, improved purchasing guidance, and greater transparency promote buyer confidence. This fosters more bids and higher returns.
Happy Thursday! Can you believe it’s already February?
Today I want to provide perspective on how our industry-leading IAA Interact™ merchandising platform enhances the overall buyer experience and why that matters. IAA’s transformation into an all-digital e-commerce platform is underscored by our investment in Interact, our pioneering solution to merchandise provider assets and ultimately deliver higher returns.
By mirroring being physically present, the Interact platform digitally engages vehicle buyers through multiple unique touchpoints that deliver the details they need to make confident online bidding and buying decisions. The Interact tools and features provide buyers with an unmatched research process, improved purchasing guidance and greater trust.
Of course, in the time of COVID-19, a digital platform that mirrors being physically present is critical. Even more important is what it delivers for our international buyers who are unable to attend live previews. The imagery, information, and personalization Interact gives international buyers is truly game-changing.
As investor and analyst reports have noted, as we expand further into international markets, tools including IAA Engine Start™, Feature Tour® and IAA 360 View™ will help lower the barriers for international bidders, which should drive more bidders per vehicle.
These services, in conjunction with IAA’s ever-growing network of IAA Auction Centers, IAA Market Alliance Partners and preferred brokers—currently in our top 25 markets worldwide—continues to strengthen our global market connecting international bidders with our inventory. By combining in-country resources with our leading-edge e-commerce capabilities, IAA breaks down barriers for our international audience, gaining confidence and loyalty along the way.
And we’re not content with simply leading the industry in digital merchandising. We are committed to listening to feedback from our buyers and implementing new enhancements so that we continue providing the best possible bidding and buying experience. We’ll get into what’s coming next with IAA Interact in an upcoming issue.
Until then, stay healthy and safe. And thank you for your business!
Senior Vice President, Chief Commercial Officer, IAA