IAA's Catastrophe Response Strategy Briefs
Every weather catastrophe is dynamic and different. Timing, intensity, landfall location and population are just a few factors that determine the overall result of a catastrophe. Because weather events, such as hurricanes, have many constantly shifting variables, any response process has to be proactive yet flexible to ensure a timely and appropriate response. IAA’s Catastrophe Response Strategy provides an unmatched level of service to our customers in their greatest time of need. It comprises four key areas: Real Estate Capacity, Operational Execution, Transportation Logistics and Vehicle Merchandising.
In a 4-part brief series, IAA explores those key components that make up our catastrophe response strategy.
Brief Four: Vehicle Merchandising
We view our product and service portfolio as an extension of our catastrophe response capability. Key to our catastrophe response is marketing and selling vehicles swiftly. We leverage both our IAA Interact merchandising platform and our multiple auction channels. This ensures we can reduce selling cycle time and increase proceeds.