Shaping the Canadian Automotive Industry for 40 Years

Celebrating 40 years in Canada is far more than a milestone— it’s a testament to our continuous evolution, embrace of innovative technology, and commitment to excellence.

Our story began under the name Impact Auto Auctions, with vehicles auctioned the old-fashioned way: standing with a microphone in front of in-person bidders amid the unmistakable energy of a live auction. Over the years, we have transformed, adapted and embraced rapid change to create a seamless and inclusive experience for our customers.

From yesterday’s traditional auction to today’s fully digital bidding and buying platform, we pioneered the concept of live simulcast auctions, bridging the gap between in-person and online bidders across the globe.

Today, we proudly offer a comprehensive suite of merchandising tools and online bidding capabilities that allow users to participate from anywhere in the world–whether on a desktop or mobile device.

Our Purpose Sets us Apart

Our purpose is clear and unwavering - serving a diverse community of sellers and offering a wide array of vehicles across various damage classes. Whether it’s light damage or high mileage, late-model or theft recovery, we are committed to providing a platform where sellers can efficiently market their vehicles to a broad and engaged buyer base. Our dedication to transparency, fairness and the highest ethical standards sets us apart in the industry.

People Make the Difference

Our success over the last 40 years has been built on the dedication and expertise of our greatest asset— people. Our team in Canada consists of professionals who are passionate about the automotive industry, committed to delivering exceptional service, and driven to embrace innovation. From branch staff across the country who intake and prepare vehicles for sale to customer service teams ensuring smooth transactions, our talented people make it all possible.

As we celebrate this remarkable milestone, we would like to extend our gratitude to employees, customers and partners who have been an integral part of the journey. Their trust, support and shared vision have propelled us to the forefront of the Canadian auto industry.

Always Looking to the Future

We’re not only celebrating the past but also looking forward to the future with excitement and anticipation following our acquisition by Ritchie Bros. in Spring 2023. Together we formed RB Global, which includes Ritchie Bros. –a trusted household name across Canada. Today RB Global offers unmatched vehicle and equipment assets solutions across a host of industries – automotive, construction, agriculture, and more!

We remain committed to innovation, sustainability, and our mission of making the vehicle auction experience more efficient, accessible and inclusive. We are excited about the next chapter of our journey and the opportunity to continue serving the Canadian automotive community for many years to come.

Thank you for being a part of our story. Here’s to the next 40 years of success and growth.