IAA Interact® Merchandising Platform
The industry’s first comprehensive merchandising platform combining imagery, information and personalization. The IAA Interact® merchandising platform engages buyers with detailed vehicle information while driving a more competitive bidding and buying environment. The platform provides the buyer with unmatched research tools, improved purchasing guidance and greater transparency.
IAA 360 View™, IAA Engine Starts™ video, IAA Key Image™ and IAA High-Resolution Images™ are featured tools on our IAA Interact® platform, giving buyers the necessary imagery, information, and personalization to feel confident about their purchases.